The Latin. This is the language in which we can find the etymological origin of the qualitative term that now concerns us. And it is derived from the Latin word "qualitativus", which can be translated as "related to quality" and is made up of two distinct parts:
• The noun “qualitas”, which is synonymous with “quality”.
• The “-tive” suffix, which is used to indicate a passive or active relationship.

Qualitative is a adjective which is used to name that linked to the quality (the way of being or the properties of something).

A qualitative analysis Therefore, it is oriented to reveal what are the characteristics of something. In this way, the qualitative focus on the quality , unlike what quantitative That is focused on quantities.

Let's look at an example to better understand the concept. A coach of soccer He asks his assistant to prepare reports on the latest matches of his team. The technical assistant, in this way, develops two studies: one quantitative (where he details that the team scored seven goals, won two games, lost three and used eighteen players) and another qualitative (which specifies that the team performed poorly and performed below expectations since the agreed objectives were not met before the start of the tournament).

The qualitative can also be an assessment of the qualities above the numbers waves figures . An artisan who makes bracelets decides to privilege the qualitative and create only three bracelets a day, taking care of the details and the finish of the product, while another can give preponderance to the quantitative and produce eight bracelets daily, but of lower quality. Generally, in an economic or commercial environment, the higher the quality, the greater the value (that is, what has quality is sold at a higher price). Following this example, the craftsman who makes three bracelets may sell each piece at 20 pesos, while the one that produces eight, must offer them, by their characteristics, at no more than 6 pesos each.

It is important to establish the existence of what has been called qualitative research, which is one that aims to achieve concrete results through the use of methods or tools such as surveys, discussion groups, open interviews or the experiment.

Within the scope of the social sciences it is where the use of the mentioned methodology is most frequently used, which can be of several types:
• Investigation action. By means of the same, what is intended is to obtain a series of data to improve the situations of certain groups, and for this, what it does is to investigate their participation.
• Ethnography. Participant observation becomes the fundamental basis for the development of this type of research, which is based on the study of the different types of life that human beings can have
• Projective techniques. It is based on the fact that some individuals, when they proceed to interpret the behavior of others, what they do is indirectly account for their beliefs, ideas, thoughts, feelings or motivations. This study is carried out through resources such as focus groups or association.