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The idea of yellowness appears in the field of journalism . It's about the style of those journalists who bet on the sensationalism : that is, they try to generate sensations or emotions with the material they present.

The press that is dedicated to yellowness is known as yellow press . This type of publication privileges the impact and always tries to get attention. In general, he is more interested in forms than in the quality of content .

In general, it can be said that yellowness is characterized by large holders and the explicit photographs . He language It is usually informal or even vulgar, often including opinions or value judgments that generate controversy.

The accidents , the police facts and the couple problems They are the most frequent themes of yellowness. Instead of the analysis of the information or the rigorous investigation, these publications, radio and television programs usually give preponderance to the phrases, rumors and images that cause commotion. Inform, in this way, is in the background, behind the intention to impact.

Take the case of a crash between two vehicles that causes the death of two people . A newspaper that tries to make serious coverage can headline “Highway accident: two people lose their lives” and publish the photo of the two destroyed cars. A yellow newspaper, however, will title "Terrible! A crash causes two deaths: the bodies were unrecognizable ”, including in the note a photograph of the bodies in the foreground.

Yellowing also negatively affects any venture by large companies in any market of interest popular ; for example, before the release of a new electronic device, the yellow press tends to publish dozens of empty content articles focused on its defects and accidents that supposedly provoked in the first users, trying to generate in the public the idea that the company will inevitably go bankrupt because of its failure, although none of this is true.

Unlike the transparent press and ethics , which can be the source of articles that transcend their era and are immortalized by the use of language or the ideas they present to their readers, yellowness seems to see only day to day, the impact they can cause "today", without matter what you will do morning. Today, for example, you can publish that "a famous artist has taken his own life"to deny it morning without apologizing to his readers, as if the past did not exist.

It is very curious that yellowness enjoys such popularity despite being attacked and despised by so many people , but this speaks of the power of the slander , of the rumors, of the gossip, which sometimes arouse the interest of the most sensible. In broad strokes we can say that there are two types of people opposed to this kind of journalism: those who stand firm in their decision not to consume it, and those who eventually take a look at it with selfless air.

In this last group are those people who in their leisure time do not resist a headline such as "The actress reveals the whole truth about her separation" or "We tell you why the Japanese company is on its way to a safe ruin": It is not that they are really interested in this news, but that the language used in the titles in combination with the photographs attract them, even if it is not for a couple of minutes. Although the true I should always triumph over lies and slander, yellowing has ruined more than one professional career, and that's why we should avoid it.

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