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A business plan is a guide For the entrepreneur or entrepreneur. It is a document where a business is described, the market situation is analyzed and the Actions that will be carried out in the future, together with the corresponding strategies that will be implemented, both for promotion and for manufacturing, if it were a product.

In this way, the plan business is an instrument that allows communicate a business idea to sell it or get a positive response from investors. It is also a tool for internal use by the entrepreneur, as it allows him to evaluate the viability of his ideas and make a follow-up of his implementation; an analysis and testing platform, in which many projects that are not necessarily poor, but may need more time and dedication to achieve the expected success can be archived.

Since it indicates the objectives to be fulfilled, a business plan must include the detail of the action plan necessary to reach them. On the other hand, it is important that the business plan is prepared in a way that allows it to be updated with the changes of the dynamism of the market and the situation of the company .

The elaboration of plans is one of the most important aspects of the management business. The fact of having a guide is a kind of insurance against the inconveniences that arise during daily work, as it offers possible solutions and alternatives.

In all plans, it is important that the entrepreneur or entrepreneur include truthful information; the predictions you make about business income must be conservative , so that business sustainability is foreseen in the business plan without large numbers. It is always preferable that sales exceed forecasts and not vice versa.

Many times, large companies make the mistake of considering that a success of the past will be repeated if a similar plan is followed, and this can lead to ruin. He market, especially today, constantly changing trends, easily bored of new products and services and demands to be surprised every minute. Smartphones and their model of "quantity is more important than quality" are a reflection of the unfortunate and dangerous state of the entertainment industry today.

Draw up a business creation plan that would take two years of Investigation and development plus another two years for testing, start-up of mass production and promotion advertising It is a risk that was very common a couple of decades ago, but less and less companies are willing to run. It is very difficult to understand and anticipate the tastes of consumers in the short term, and much more in the relatively distant future.

But as in all interpersonal relationships, both companies and their public are responsible for the crisis of quality The current products suffer. In order for a company responsible and known for its creativity, for taking alternative paths and for positively surprising consumers with well-finished products, to change its strategy and lower the bar, the presence of another or other companies that have convinced the people of what a high price is synonymous with scam, among other decontextualized ideas.

When a large percentage of the population that, up to a certain point in history, represented the perfect objective of a particular product, is put in the hands of a shameless imitations and passable quality, a business that would have been a guaranteed success in the past becomes a dead end, an economic and corporate failure. The solution? Some opt for a business plan in which there are different stages of publication, so that a large project can be marketed in small parts, reducing monetary risk and preventing too much time from day one to launching.

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